Being a photographer you love your images, as you have put your heart, soul, sweat, and tears into it. And can’t wait to share it with the world. But one of the biggest threat that strikes your head before sharing your content online publically is that “Will it be safe?” Still, have fear of uploading high-res on the web? As it can be frustrating seeing your work altered and copied without your permission.

But you can solve this problem with the concept of watermarking. It is the practice of placing a logo or text over an image to identify the creator of that image or the brand. The watermark work as the digital signature to your photographs which ensures to give the identity to the images once they are uploaded to the world of internet. It is a stamp over your work that speaks about you. A watermark could be anything like a signature, name or brand symbol it’s a piece of the identification that needs to be attached to your finished work.

Reasons you should use Watermark:

1. It prevents work from been stolen – the worst thing you could ever think about your work is that your work is being used by someone else and you can’t do anything about it. You neither gets the credit for your work nor gets paid for it. This situation is truly unfortunate.  A watermark is something which could solve your problem. As a simple piece on identification on your which could speak a lot about you and your work.
2. Provides Exposure – Putting a stamp over your image before uploading it will let people know who clicked it, or where it came from. It gives you instant exposure. If someone just shares your image with others it will work as free branding for you and provide free exposure.
3. It Provides Professionalism – A watermark on images gives it professionalism, by giving authenticity about the person or brand who clicked it.
4. Free Advertising – The watermarks are basically designed with promotion kept in the mind. These watermarks are mostly used on the photographer’s website or social media. So, now whenever or wherever these images are seen the brand or the photographer will get promoted automatically.

Things to keep in mind before watermarking your images:

By this simple exercise, you can increase your clients and even help your potential clients find you and know you easily. But a poorly designed watermark could reduce the opportunities for your images to be shared. So, let me introduce to the mistakes which are made while uploading or using a watermark on your images:

• You should avoid using a coloured watermark on your black and white image. As it is the most distracting thing for your image and even it affects the beauty of your image. your work must be the first and the foremost thing that should be seen.

• Large or complicated logos at the centre of the image are distracting for the clients or viewers. You could lose the interest of the viewer by doing so. Try to use watermarks at the sides or corners of the image so that the viewer does not get distracted.

• Avoid using coloured logos or large complicated names as the watermark. Try to use a simple, subtle, distraction-free watermark, which goes in harmony with the image. The image should be at the forefront of your mind neither the watermark.

• Make sure the watermark you use should have low opacity, enough that it does not distract. Or it needs to be placed in the area that does not distract and feel appropriate for the image. The placement of the watermark affects a lot to your image.

Adding your watermark to your every image is a task, as you have to edit each image individually in photoshop for inserting a watermark into it. This task is really time-consuming and frustrating as you have to do the same repeated work regularly. Then, to solve this problem we can give you a great solution i.e., PIKPRINT which help you easily insert watermark in your images in the form of logo or text as needed, it automates the complete process. This solution helps you save your precious time and energy.